Thanksgiving is coming, get your brand invited to Hispanic homes
Día de Acción de Gracias or Día de Dar Gracias are the Spanish names for which the celebration of Thanksgiving is known to Hispanics in the U.S.
When the dead come to connect your brand with Hispanics
Halloween and Día de Muertos hold a different cultural meaning for Hispanic in the US.
4 Ways to Share Value & Benefits of your CPG Product
Here are four ways our team shares the benefits (not just the features) of the brands we partner with that you can apply or use as inspiration for your products:
5 Questions We Guide You to Answer About Your Brand When Creating a Marketing Strategy
To develop a successful marketing strategy, we will lead you through answering these five crucial questions regarding your brand.
NeoSol Marketing attends International Dairy Deli Bakery Association Show!
Marketing to Hispanic consumers doesn't have to be cheesy!
NeoSol Marketing: Unveiling our New Tagline & Focus
We will offer tailor-made integrated and combined digital and experiential marketing campaigns that connect CPG companies with the US Hispanic target customers where they LIVE, SHOP, and PLAY.
CEO Spotlight: Moving from data-driven to AI-driven?
The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?
Cinco de Mayo: An Opportunity for Hispanic CPG Brands to Market to the US Consumer
The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.
Engaging Consumers Where They Play at the 2023 Yakult Marathon Events
We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.
Why Using Culture and Language will Help Your Brand Connect with the Hispanic Consumer
The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.
Top 3 Rules for Marketing to Women for International Women’s Day
Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience
CEO Spotlight: Using our History to Shape our Vision for 2023 and Beyond
I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.
Implement George Washington’s tactics to Bring Victory to your Brand Campaigns
The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.
Helping Brands Meet Their Winter Time Marketing Goals
One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.
Apply the Same Power of an NFL team brand to your 2023 Marketing Plan
What would it take for us to take your brand to the Super Bowl?
Strategies That Will Help Your Brand Reach 3 of the Top Marketing Goals
Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.
Product Sampling in the Age of Millennials: Is it worth your Marketing Budget?
CHANGE. It’s inevitable. In life as it is in marketing, but more so in marketing; where every new technological advancement brings about a new marketing strategy.
Creating Your Own Campaign with Integrated Strategies
It is said that every snowflake formed during the winter has its own unique pattern of crystallization.
How to Make Your Brand’s Vision Clear in the New Year: The Top 2020 Marketing Trends
Don’t you hate when people ask you what’s going to happen this year in marketing, as if you have 2020 vision?
Marketing Strategy for the Slow Season in Business
What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?
The Proven Trifecta of a Successful Integrated Marketing Campaign
The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.
How Work-Life Balance Leads to a Superior Client Experience
Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.
CEO Spotlight: Connecting Brands with Consumers Using our Build, Nurture & Grow Concept
We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”
Generate Sales for Your CPG Brand with an E-Mail Marketing Strategy
Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.
4 Essential Elements of a Winning Guerilla Marketing Campaign
The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.
CEO Spotlight: Using the Secret Recipe of the Consumer Journey to Build a Successful Marketing Campaign
When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers
Four Reasons The Success of Your Marketing Strategy Depends on Having the Right Partnerships
Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff
Getting Reacquainted with the NeoSol Staff – Highlighting the women on our team
It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team
CEO Spotlight: Nurturing Your Marketing Strategy to Grow Your Business
I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life