Thanksgiving is coming, get your brand invited to Hispanic homes

Día de Acción de Gracias or Día de Dar Gracias are the Spanish names for which the celebration of Thanksgiving is known to Hispanics in the U.S.

Nov 16, 2023

When the dead come to connect your brand with Hispanics

Halloween and Día de Muertos hold a different cultural meaning for Hispanic in the US.

Nov 02, 2023

Hispanic Brands into Consumer Hands

For Hispanic Heritage Month, we wanted to highlight some of the Hispanic brands that we work with and the products that we help to place into Hispanic consumer’s hands.

Oct 17, 2023

Steve Jobs - A Bright Marketing Legacy

This week marks the 12th anniversary of Steve Jobs’ death, but he still is (and will always be) an ever-present figure for his contribution to marketing.

Oct 03, 2023

4 Ways to Share Value & Benefits of your CPG Product

Here are four ways our team shares the benefits (not just the features) of the brands we partner with that you can apply or use as inspiration for your products:

Sep 11, 2023

5 Questions We Guide You to Answer About Your Brand When Creating a Marketing Strategy

To develop a successful marketing strategy, we will lead you through answering these five crucial questions regarding your brand.

Aug 14, 2023

NeoSol Marketing attends International Dairy Deli Bakery Association Show!

Marketing to Hispanic consumers doesn't have to be cheesy!

Jun 20, 2023

NeoSol Marketing: Unveiling our New Tagline & Focus

We will offer tailor-made integrated and combined digital and experiential marketing campaigns that connect CPG companies with the US Hispanic target customers where they LIVE, SHOP, and PLAY.

Jun 07, 2023

CEO Spotlight: Moving from data-driven to AI-driven?

The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?

May 25, 2023

Cinco de Mayo: An Opportunity for Hispanic CPG Brands to Market to the US Consumer

The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.

May 04, 2023

Engaging Consumers Where They Play at the 2023 Yakult Marathon Events

We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.

Apr 18, 2023

Why Using Culture and Language will Help Your Brand Connect with the Hispanic Consumer

The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.

Apr 03, 2023

1st Quarter In-Person NeoSol Activations Recap

As the 1st quarter of 2023 comes to an end, we want to take a moment and reflect back on all of the brands that we have partnered with on campaigns over these last three months.

Mar 20, 2023

Top 3 Rules for Marketing to Women for International Women’s Day

Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience

Mar 06, 2023

CEO Spotlight: Using our History to Shape our Vision for 2023 and Beyond

I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.

Feb 20, 2023

Implement George Washington’s tactics to Bring Victory to your Brand Campaigns

The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.

Feb 06, 2023

Helping Brands Meet Their Winter Time Marketing Goals

One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.

Jan 22, 2023

Apply the Same Power of an NFL team brand to your 2023 Marketing Plan

What would it take for us to take your brand to the Super Bowl?

Jan 09, 2023

Measuring Marketing Data for Your Brand's Success

The level of relevance of the data you can collect to measure your results depends on the KPIs you focus on. Hence, they are the key to measurement.

Dec 05, 2022

Strategies That Will Help Your Brand Reach 3 of the Top Marketing Goals

Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.

Nov 07, 2022

Top 3 Reasons to Outsource to a Marketing Agency

Whether your brand is growing, you want to reach more of your target audience, or a different demographic of consumers, outsourcing can be the solution that you are looking for.

Oct 03, 2022

Product Sampling in the Age of Millennials: Is it worth your Marketing Budget?

CHANGE. It’s inevitable. In life as it is in marketing, but more so in marketing; where every new technological advancement brings about a new marketing strategy.

Oct 15, 2019

Creating Your Own Campaign with Integrated Strategies

It is said that every snowflake formed during the winter has its own unique pattern of crystallization.

Dec 04, 2019

How to Make Your Brand’s Vision Clear in the New Year: The Top 2020 Marketing Trends

Don’t you hate when people ask you what’s going to happen this year in marketing, as if you have 2020 vision?

Jan 08, 2020

CEO Spotlight: Social Consciousness in 2020

Reflecting on the start of a new year, more specifically the significance of the year 2020, there is much to celebrate.

Jan 08, 2020

Marketing Strategy for the Slow Season in Business

What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?

Sep 28, 2021

The Proven Trifecta of a Successful Integrated Marketing Campaign

The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.

Apr 05, 2022

How Work-Life Balance Leads to a Superior Client Experience

Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.

Sep 12, 2022

CEO Spotlight: Connecting Brands with Consumers Using our Build, Nurture & Grow Concept

We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”

Aug 25, 2022

Out of Home Marketing Cannot Be Ignored

Chances are that if you have stepped outside of your home today, you have seen some type of OOH (out-of-home advertising).

May 26, 2022

Generate Sales for Your CPG Brand with an E-Mail Marketing Strategy

Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.

Apr 22, 2022

4 Essential Elements of a Winning Guerilla Marketing Campaign

The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.

May 03, 2022

CEO Spotlight: Using the Secret Recipe of the Consumer Journey to Build a Successful Marketing Campaign

When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers

May 09, 2022

Four Reasons The Success of Your Marketing Strategy  Depends on Having the Right Partnerships

Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff

Feb 25, 2022

Getting Reacquainted with the NeoSol Staff – Highlighting the women on our team

It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team

Mar 09, 2022

CEO Spotlight: Nurturing Your Marketing Strategy to Grow Your Business

I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life

Mar 15, 2022

Using Consumer Personas to Understand Your Ideal Buyer

Let’s talk about consumer personas and why your business should be using them.

Mar 15, 2022