Generate Sales for Your CPG Brand with an E-Mail Marketing Strategy

Apr 22, 2022

Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers. Strategic e-mail marketing nurtures your relationship with your brand’s consumers, keeps your brand at the top of mind, and is the link between digital and field marketing to generate sales.

You may currently be reaching your consumers through various avenues including a social media presence, through PPC ads, and by engaging in experiential events. However, e-mail marketing is still shown to be one of the most effective marketing tools to reach your target consumers. In fact, as of 2020, e-mail marketing has an ROI of $36 for every $1 spent. It is hard to find a comparable ROI strategy in marketing. So, why is this? Let’s take a look at three benefits of including an e-mail marketing strategy:

Three Benefits of Including an E-Mail Marketing Strategy for Your Brand:

  1. It is one of the most cost effective ways to place information in front of a strategically targeted audience. 
  2. You have full control over who receives your e-mail in comparison to social media marketing. With recent changes by Facebook, or Meta, the people who actually see your posts in their newsfeed has dropped dramatically. Now you have to use promoted posts to have any meaningful reach. Email is at least 4 times more effective in reaching your audience than Facebook.
  3. As many of us know, it is 25 times more expensive to gain a new customer than to keep a current one, and that applies to consumers of a brand, as well. Nurturing the brand’s relationship and positioning with a consumer who has been involved with your brand in the past is the most effective way to increase sales!

Did you know that, on average, consumers need to see content from a specific brand at least 7 times before they even take the first step? As a brand, it is imperative to earn your consumers trust and show that you are an authority in the space for the product or service you are offering. Only then will your consumer take an action towards reaching out for more information or purchasing your product. 

This article was written by Kimberly Howard