Marketing Strategy for the Slow Season in Business
Every business experiences high season and low season times. During the high season, when a business is meeting its max capacity and working to keep up with all the demands of the business, is unfortunately also the time when a business should be marketing for the slower season to ensure a sufficient amount of business will be secured. It can be very difficult for a business owner to take the time during their peak season and strategize reaching potential clients for the long term when they are stretched so thin during peak season.
What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?
One of the biggest investments that you can make is in Inbound Marketing. By creating relevant content now and actively engaging with your audience you are keeping your brand at the top of their minds. Consumers may not make a purchase now, but they will be familiar with your brand when they are ready. Most consumers research a brand or product online sometimes even months before they plan to purchase and keeping up with your social media content will ensure that they find your product when they do an online search. Create different types of content on strategically chosen channels to reach your ideal clients and consistently help them to solve their problems.
CONNECTING WITH CONSUMERS
Remember those clients that said now was not the right time to work with your company? Now is a perfect time to reach out and follow up on those leads. Focusing on consumer retention and building on the relationships that you have already established can also lead to a big payout. Increase consumer loyalty by keeping the line of communication open. You can do this by sending out a newsletter, writing a blog, or even just giving them a call. Having a reward system in place for referrals will help encourage consumers that believe in your brand to refer your company to others.
UPDATING YOUR WEBSITE/BRAND
Your website is the hub of your business and should immediately showcase what your business does and how it can assist your target consumer. Is it user-friendly, does it have an easy way for them to reach out to you? What value does your website bring to your target consumer? If your website needs to be updated, this is a great place to start because then it can be doing active marketing for you when you may be too busy to do so during the peak seasons of your business.
SET UP LONG-TERM GOALS
Now is the time to reflect on what worked the past year and what needs to change. Survey your consumers, have a team meeting, and analyze data to get more insights into your business. Plan out your marketing strategy for the next twelve months with a focus on what will give you the biggest return based on data.
There are many actions that you can take now to increase your brand awareness, number of consumers, and future success. Hopefully, this has inspired you to sit down and come up with a long-term marketing plan for the next year.
If you would like NeoSol to help you and your business design a marketing strategy for 2022, reach out today for a free 30-minute consultation and we can discuss the vision for your business and align marketing tactics with your business goals.