Top 3 Reasons to Outsource to a Marketing Agency
Whether your brand is growing, you want to reach more of your target audience, or a different demographic of consumers, outsourcing can be the solution that you are looking for. When outsourcing your brand’s marketing, there is more to it than just finding a marketing agency and telling them what you want. The success of your marketing strategy will depend on finding the right marketing agency for your specific brand and your unique goals. After all, not all marketing agencies are created equal.
When does it make sense to outsource to a marketing company?
Brands decide to outsource their marketing due to a number of reasons, including not seeing the success they are looking for with their current marketing attempts, to deciding to elevate their marketing activities or wanting an outside perspective.
These are the top 3 reasons why we find most of our clients decide to outsource their marketing to us.
Training an employee takes time and even then, someone that does not have the experience to navigate all the components of a marketing strategy will take a lot longer to complete tasks than a marketing agency who is able to immediately begin to put together and execute a marketing strategy.
There are many tools, apps, and websites that marketing agencies use to create content, set up websites, or even measure the results of a marketing campaign. These are resources that an in-house marketing team simply may not have. In addition, a marketing agency can provide a number of options/services to include in a marketing plan that may just not be possible with an in-house marketing team.
Hiring a new staff member will cost more long term than hiring a marketing agency. Hiring a team of 5 to work on your brand’s marketing in-house will not be as cost-effective as hiring an entire marketing agency with their own team of experts, paying either a monthly fee or a fee per project. Plus, remember all those tools, apps, and websites that we mentioned marketing agencies have access to? Well, most of those cost money too.
Even brands that decide to have their own in-house marketing team, still outsource at least some parts of their marketing as shown in this graph below:
How do I find the right marketing agency for my brand?
Deciding which company to select to hire or partner with, is also a vital step. Looking for the right fit entails more than just how much they charge for their services and whether they can meet your expectations and deadlines.
Here are 7 questions to ask yourself when hiring a marketing agency:
- What are their values and do they align with my brand’s values?
- What work have they done in the past that reflects the type of work I want to be done for my brand?
- What experience do they have with different marketing channels?
- What makes them special or how do they stand out from all the other marketing companies?
- What type of services do they offer?
- Do we have the right chemistry for success?
- Are they able to create a strategy that is unique to my brand’s needs and goals?
While thinking that “shopping” for the best prices and hiring multiple agencies is viable, in the long run it will end up costing more time and money as it is likely that your marketing plan will not have the results you are looking for. In the same way that you wouldn’t get your soda from Burger King, fries from McDonald's, and burger from In N Out, you wouldn’t go to five different agencies for all marketing services. To provide a consistent, concise and strong messages across all channels and effectively reach your target audience, it makes the most sense to find one marketing agency that can provide you with all the services that you need.
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