The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?

We wanted to offer our clients, a new way to use data that is collected not only for online digital activations but for all types of in-person brand activations as well.

The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.

We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.

The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.

As the 1st quarter of 2023 comes to an end, we want to take a moment and reflect back on all of the brands that we have partnered with on campaigns over these last three months.

Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience

SueroX is kicking off its 2023 marketing efforts this year in Texas. Now, this is what we call a full LIVE, PLAY, & SHOP Integrated Marketing Campaign!!

I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.

The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.

One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.

What would it take for us to take your brand to the Super Bowl?

The SueroX Team was looking to boost sales and show distributors and store chains that their product could sell! The goal was to increase product turnover by 10 - 20% at this store chain.

The level of relevance of the data you can collect to measure your results depends on the KPIs you focus on. Hence, they are the key to measurement.

Fall has been yet another successful season of helping our clients and their consumers find each other both through in-person and online digital campaigns and often time, even a combination of both.

Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.

Whether your brand is growing, you want to reach more of your target audience, or a different demographic of consumers, outsourcing can be the solution that you are looking for.

We executed successful brand activations for Goya at 21 events between August and September, in 20 different cities in Southern California.

We are excited to welcome this brand as a client and to partner with Superior as they celebrate their 125th anniversary in Mexico and the introduction of their products in the U.S!

NeoSol is thrilled to announce that we will once again be partnering with the SueroX hydration beverage brand on an exciting summer campaign!

What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?

The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.

Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.

We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”

Have you made the best use of your brand’s marketing budget and marketing efforts over the summer months in the 3rd quarter?

We have been fortunate to partner with Yakult for many years. In fact, one of our favorite summer pastimes that we look forward to is being able to assist in marketing this tasty and effective brand.

Chances are that if you have stepped outside of your home today, you have seen some type of OOH (out-of-home advertising).

NeoSol continues to partner with Superior to spread the word about this iconic Mexican beer, as well as their Celebra con Superior campaign.

Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.

The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.

When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers

Creating a strong partnership that is mutually beneficial and can survive the test of time is extremely invaluable.

Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff

It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team

I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life

Let’s talk about consumer personas and why your business should be using them.