Thanksgiving is coming, get your brand invited to Hispanic homes
Día de Acción de Gracias or Día de Dar Gracias are the Spanish names for which the celebration of Thanksgiving is known to Hispanics in the U.S.
When the dead come to connect your brand with Hispanics
Halloween and Día de Muertos hold a different cultural meaning for Hispanic in the US.
3rd Quarter Stats are in - the Numbers Speak for Themselves!
Since the start of the 3rd quarter of 2023 in July, we have connected our client’s brands & products with over 80 thousand consumers throughout the US.
4 Ways to Share Value & Benefits of your CPG Product
Here are four ways our team shares the benefits (not just the features) of the brands we partner with that you can apply or use as inspiration for your products:
5 Questions We Guide You to Answer About Your Brand When Creating a Marketing Strategy
To develop a successful marketing strategy, we will lead you through answering these five crucial questions regarding your brand.
Building Loyalty with the Goya Consumer One Memorable Moment at a Time
Based on how many samples have been given out during these events, our demonstrators have engaged with over one consumer per minute.
Providing Consumers a Refreshing Experience: Our Integrated Summer Staycation Campaign for Naturas Nectars
Delivering results for Naturas Nectar with an integrated marketing campaign.
NeoSol Marketing attends International Dairy Deli Bakery Association Show!
Marketing to Hispanic consumers doesn't have to be cheesy!
NeoSol Marketing: Unveiling our New Tagline & Focus
We will offer tailor-made integrated and combined digital and experiential marketing campaigns that connect CPG companies with the US Hispanic target customers where they LIVE, SHOP, and PLAY.
CEO Spotlight: Moving from data-driven to AI-driven?
The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?
How Our New Data Dashboard Empowers Brands to Optimize Their Campaigns
We wanted to offer our clients, a new way to use data that is collected not only for online digital activations but for all types of in-person brand activations as well.
Cinco de Mayo: An Opportunity for Hispanic CPG Brands to Market to the US Consumer
The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.
Engaging Consumers Where They Play at the 2023 Yakult Marathon Events
We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.
Why Using Culture and Language will Help Your Brand Connect with the Hispanic Consumer
The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.
Top 3 Rules for Marketing to Women for International Women’s Day
Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience
Let’s Get the SueroX 2023 Integrated Campaign Started!
SueroX is kicking off its 2023 marketing efforts this year in Texas. Now, this is what we call a full LIVE, PLAY, & SHOP Integrated Marketing Campaign!!
CEO Spotlight: Using our History to Shape our Vision for 2023 and Beyond
I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.
Implement George Washington’s tactics to Bring Victory to your Brand Campaigns
The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.
Helping Brands Meet Their Winter Time Marketing Goals
One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.
Apply the Same Power of an NFL team brand to your 2023 Marketing Plan
What would it take for us to take your brand to the Super Bowl?
How NeoSol Used an Integrated Marketing Strategy to Increase Product Turnover by over 25% during a World Cup Campaign
The SueroX Team was looking to boost sales and show distributors and store chains that their product could sell! The goal was to increase product turnover by 10 - 20% at this store chain.
Fall Breeze, Autumn Leaves & More Marketing Please
Fall has been yet another successful season of helping our clients and their consumers find each other both through in-person and online digital campaigns and often time, even a combination of both.
Strategies That Will Help Your Brand Reach 3 of the Top Marketing Goals
Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.
Marketing Strategy for the Slow Season in Business
What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?
The Proven Trifecta of a Successful Integrated Marketing Campaign
The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.
How Work-Life Balance Leads to a Superior Client Experience
Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.
CEO Spotlight: Connecting Brands with Consumers Using our Build, Nurture & Grow Concept
We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”
An Inside Look into a LIVE, PLAY, SHOP Summer with NeoSol
Have you made the best use of your brand’s marketing budget and marketing efforts over the summer months in the 3rd quarter?
Generate Sales for Your CPG Brand with an E-Mail Marketing Strategy
Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.
4 Essential Elements of a Winning Guerilla Marketing Campaign
The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.
CEO Spotlight: Using the Secret Recipe of the Consumer Journey to Build a Successful Marketing Campaign
When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers
Our Long-Standing Collaboration with Avocados from Mexico
Creating a strong partnership that is mutually beneficial and can survive the test of time is extremely invaluable.
Four Reasons The Success of Your Marketing Strategy Depends on Having the Right Partnerships
Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff
Getting Reacquainted with the NeoSol Staff – Highlighting the women on our team
It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team
CEO Spotlight: Nurturing Your Marketing Strategy to Grow Your Business
I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life